Tikus Delivery Ethiopia; More than food delivery

Tikus delivery

Tikus Delivery, a hot food delivery service based in Addis Ababa, Ethiopia, does more than just food delivery. The platform, which currently has 100 restaurants, makes over 6,000 deliveries monthly. With such impressive numbers, they have been able to;

  • Create employment for over 200 bike riders who do deliveries and 40 staff members.
  • Added an additional selling avenue for the restaurants.
  • Positively contribute to the rising digital revolution currently happening in Ethiopia.

“Being able to create jobs for free-lance drivers and giving them an income is very rewarding. It makes me happy. We have also partnered with restaurants and given them an extra source of income; this is also very rewarding,” said Bruk Getahun, the Chief Marketing Officer and Co-Founder of Tikus Delivery.

The company has been operating for two years, and with its team of 40, they all work together to remain efficient in their day-to-day operations.

“For entrepreneurs, we are always focused on the operations. We completely immerse ourselves in running the business and might not focus on other elements that help the business grow. I joined the BIC Ethiopia Incubator Programme, which forced me to remove myself from the business, analyse it, and plan for its growth from the outside,” said Bruk.

He added that through the programme, he had a fantastic experience which, to him, was much more than he expected to gain from it. He enjoyed all the resources shared and meeting peers and potential business partners.

Tikus delivery Ethiopia

“My main take from the incubator programme is how to develop a process strategy, ask for partnerships, and develop a business plan for a growing business. We have a vision of expanding and doing more with Tikus Delivery, and I believe that all these lessons will come in handy,” Bruk explained.

Setting up a business in Ethiopia, as is the case with many African countries, is no easy feat. However, for a country like Ethiopia, there is growing support from different sides that will see many businesses set up and thrive, including the government’s support of the technology sector – a win for a venture such as Tikus Delivery.

If you are planning on operating a business in Ethiopia, his advice to fellow entrepreneurs is;

1. Understand the market.

When you plan to start a business, many people try to copy others, but this does not work. Ask yourself, what is needed in the market? Then bring this value to your customers.

2. Build partnerships.

Partners will help you achieve your goals as you cannot walk alone. When setting up Tikus Delivery, we did a pilot and had many partners review the product and offer direction before launching into the market.

3.Build a strong team.

Once you determine what you want to offer the market, know your speciality and figure out who else can help you build something sustainable. For Tikus Delivery, Bruk had 5 friends with different skill sets to help develop the product. They were all dedicated to the mission.

“I think entrepreneurs who want to grow should join an acceleration programme. There is much to learn through the resources shared, the mentorship received and interactions with fellow entrepreneurs. I am glad that I was able to be part of the BIC programme,” concluded Bruk.

Tikus delivery

Bruk is one of the 15 participants of the ongoing BIC ETHIOPIA Incubator Programme based in Ethiopia. The programme is funded by the European Union, supporting agritech and agri-business start-ups and MSMEs in their journey to success.

GrowthAfrica, alongside Sequa, Addis Ababa Chamber of Commerce and Industry, Adelphi, icehawassa, and Menschen Fur Menschen are part of the implementing partners, all aiming to help these entrepreneurs improve their market reach, increase their income, and create jobs.