We believe that by supporting ambitious, committed and capable entrepreneurs shorting and broadening their entrepreneurial success we can have a more substantial, impactful and lasting effect. These venture will with an accelerated growth trajectory provide the employment and income generating opportunities that will create the social and economic transformation that is needed to sustain our continent's path to wealth and well-being.

As a logical consequence of this, we believe that the overriding measure of our impact lies in the number of jobs and income generating opportunities; this must however be seen in the light of our commitment to a positive impact from this, i.e. we screen all of our entrepreneurs, startups, scaleups and business partners for their commitment to leveraging their business activities for the betterment of the communities they operate in.

The performance of the business from a financial perspective is however also important to us as we believe that the longevity of a well-driven, profitable and committed enterprise is the most effective mechanism for positive transformation – through innovative business models, products/services and value chain partners generally.

GrowthAfrica employs the latest performance and impact measuring techniques and principles and work continuously with all participants of our programmes, as well as many finalists who did not make it through to our programmes as control groups to ensure that the impact can be justified coming from our efforts – at some level at least.