MARKETING AND BRANDING MASTERCLASS
On the 11th of July 2019. we hosted our enlightening Marketing and Branding Masterclass where entrepreneurs got to learn about the importance of branding, especially in the current digital era and how branding one’s business both off and online is an amazing way to gain new clients. This masterclass was done in collaboration with Oxygene and Our highly Talented and exceedingly knowledgeable guest speaker and Oxygene partner Alfred Ng’ang’a made this Masterclass an experience to remember.
Some of the lessons taught include
- Marketing is no longer about the 4ps, you must focus on the customer.
- Marketing is about understanding the competitive marketplace and ensuring you can tap into key trends, reach consumers with the right product with the right place and time.
- A brand enjoys emotional and physical appreciation by a consumer.
Never forget this in all that you do as a business.
- Your brand touchpoints have to involve the customer experience journey from pre-purchase, purchase and post-purchase. Your touchpoints have to include all three stages of the journey.
AFRICA’S NOTABLE STARTUP PITCH EVENTS
The 18th of July marked the day that GrowthAfrica in collaboration with Samurai Incubate Israel held the Africa Notable Startup Pitch Events. The pitch event had 11 high potential ventures competing against each other for a chance to win USD 100,000 in investment capital. each venture had three minutes to pitch themselves to a panel of judges where then after a winner would be chosen. Raino Tech4impact, a social enterprise that leverages technology as an enabler to empower African communities. was the winner of the day and took away the prize.
GOOGLE IMPACT CHALLENGE
The Google impact challenge 2018 winners took part in a workshop which covered the importance of measuring social impact. It is imperative that entrepreneurs focus on monitoring and evaluation when measuring social impact. Only this way can social progress be realised.
Kathleen Lihanda of SESOK kicked off the session with a talk on social impact measurement.
The second session was carried out as a mentor speed dating session where companies that specialise in data collection and analysis got to learn and inform the entrepreneurs on the best practices.