A review of the thriving business landscape in Ghana

Ghana’s entrepreneurial scene is more vibrant than ever, offering an enticing mix of culture, natural beauty, and a flourishing business environment. As we approach the last quarter, it’s time to explore the captivating developments that have unfolded in Ghana’s entrepreneurial landscape in 2023. This article delves into Ghana’s economic climate, unveils intriguing business trends, and presents exciting opportunities for the rest of the year.

Ghana's entrepreneurial landscape

The Flourishing Entrepreneurial Ecosystem

Ghana’s entrepreneurial ecosystem has experienced impressive growth and maturation. The emergence of numerous incubators, accelerators, and co-working spaces has been instrumental in providing invaluable support and resources to budding entrepreneurs. These ecosystem enablers have played a pivotal role in nurturing startups, offering mentorship, training programs, and access to networks and funding opportunities. Notably, GrowthAfrica has been a key player in supporting businesses and entrepreneurs in navigating the challenging Ghanaian entrepreneurial landscape, especially during a year marked by global economic changes, significant shifts in national tax policies, a domestic debt exchange program, and the rapid decline in the value of the Ghana cedi. Despite all these challenges, entrepreneurs have risen above the tide and continued to push their businesses to new heights.

Promising Business Trends

  • Fintech Revolution: Ghana’s fintech sector has witnessed remarkable growth, driven by the widespread adoption of mobile technology and the demand for innovative financial solutions. Mobile money platforms, digital banking services, and payment gateways have transformed financial transactions, empowering individuals and businesses. Prominent startups such as FigTech and NaaSika are revolutionizing the space, connecting individuals to various insurance opportunities and providing comprehensive financial solutions.
  • Circular Economy: Ghana has embraced the circular economy as a pivotal tool for sustainable economic and societal development, aiming to protect the environment. Government commitment to this cause has spurred the growth of businesses within the circular economy value chain, focusing on recycling, upcycling, waste management, clean cooking, and energy. More entrepreneurs are deliberate about their use of resources and their impact on the environment. Many entrepreneurs are also creating innovative clean solutions, contributing to environmental preservation and sustainable economic growth. One such business contributing to the circular economy is Coliba – a plastic waste recycling company committed to saving the environment and turning plastic waste into revenue for development. Businesses like Odina couture – a bespoke contemporary African traditional clothing manufacturing business – are also contributing to the circular economy through their “conscious” fashion, which uses waste materials from clothes produced to remake beautiful designs and clothes.
  • Agribusiness: Agriculture and food continue to be a crucial sector in Ghana’s economy, providing employment opportunities and contributing to food security. In recent years, there has been immense focus on agribusinesses, with an emphasis on value addition and export-oriented production. Agri-preneurs are leveraging technology to enhance agricultural productivity, develop innovative processing techniques, and create high-value products for both domestic and international markets. GrowthAfrica in Ghana has worked with several agribusinesses at different levels of the agribusiness value chain, from primary cultivation supporting agribusinesses and product-to-market intermediaries such as Wami Agro and Traderex, to full-scale value addition businesses such as Kawa Moka, Sparkxx Foods, Kenyio, Pure and Just, and B-diet.

Growing Sectors

  • E-commerce/Courier Services: The rise of digital platforms and increased internet penetration have opened significant potential for e-commerce in Ghana. Entrepreneurs are capitalizing on this trend by providing convenient access to goods and services. Local enterprises like Shaq Express have taken advantage of technology and the growing online customer base to build seamless platforms that allow people not only to purchase and access services but also to have products and services delivered to them with ease. As the online market space grows and people become more tech-savvy, we foresee this sector growing further and witnessing more innovations that not only make it easy to access products and services but also make it safe to interact with.
  • HealthTech: Healthcare technology is making significant strides in Ghana, addressing the need for accessible quality healthcare services across the nation, especially in remote areas. Innovative telemedicine platforms, health monitoring devices, and robust health information systems are enhancing healthcare access. Visionary entrepreneurs, such as Expressmed – a healthtech company providing convenient and accessible preventive healthcare to Ghanaians in the comfort of their homes – are empowering Ghanaians to receive timely and reliable healthcare services, irrespective of their geographical location.

In Conclusion

Ghana’s entrepreneurial landscape is thriving, driven by favorable economic conditions, a robust startup ecosystem, and the emergence of new business trends. The first three quarters of 2023 has witnessed remarkable growth and innovation, with sectors like fintech, renewable energy, and agribusiness leading the way. Ghana’s entrepreneurs are capitalizing on these opportunities, paving the path to a prosperous future.

At GrowthAfrica, we are honored to actively support and empower entrepreneurs in Ghana through our acceleration programs, catalytic activities, and access to networks and funding opportunities. As we reflect on the exciting developments in Ghana’s entrepreneurial landscape, we remain confident in the nation’s potential to become a regional powerhouse of entrepreneurship and innovation. Collaborative efforts between entrepreneurs, ecosystem enablers, and support organizations will continue to drive economic growth, create employment opportunities, and shape Ghana’s future business landscape. We applaud the dedication and hard work of our team members in Ghana, Eugene and Jesse, who have played instrumental roles in pushing boundaries and making a positive impact. Together, let’s celebrate their achievements and look forward to an even more accomplished future in Ghana’s entrepreneurial journey.