ENTREPRENEURS PARTNER WITH GOOGLE TO LEVERAGE ON GOOGLE TOOLS FOR BUSINESS GROWTH

We are always delighted to collaborate with experts in various fields for enhanced entrepreneurship development and Google is one such resource partner for business growth that we were happy to have.

Geoffrey Gakuya, Business Development Manager at Google Kenya shared with entrepreneurs on how they can leverage on Google platforms to grow their businesses, create leads and increase sales.

Here are key highlights that stood out from the session:

1. Consumer trends have shifted. Mobile phone users are doing more research online and comparing their options before making a purchase. How is your target audience finding out about your business?

2. For every 10 Kenyans connected to the internet, 8 are using mobile. How is your website’s mobile experience?

3. Consumers not only expect you to respond to their needs but to anticipate their needs.

4. How is your business leveraging on YouTube?

Would you like to find out how you can take part in GrowthAfrica events and collaborate with Google, Kenya to increase your sales?

Contact Linda, Okero, Community and Events Co-ordinator at lmo@growthafrica.com