Brand Thinking for Entrepreneurs
MasterClass by The Brandling hosted by GrowthAfrica
Are you a small or growing business?On the road to a successful venture, an entrepreneur has to master many aspects of business: legal matters, logistics, finance. Few areas can seem as elusive and hard to grasp as branding. As an entrepreneur, examples such as Apple or Coca Cola might inspire, but fail to offer any concrete guildeline or alternative strategies for those who do not have hundreds of millions of dollars to spend on branding. In this 2.5 hour workshop Anne Miltenburg opens up the thought model behind branding and how you can use it to get the support you need – from investors, clients, users, partners, press and potential future employees
Date and time:
Thursday the 28th July 2016, 10.00am – 12.30pm
The event is targeted at and especially valuable for:
- Small Growing Businesses
- Social Enterprises
- Small and Medium Size Businesses
You will learn
- About the anatomy of a strong brand
- How to create a brand strategy
- How you can use branding as a method to direct how people think and feel about you and we will explore through products and services, events and places, communication and channels, partnerships and collaborations, people and teams and Technology.
You will work in small teams to analyse an existing brand using our Brand Thinking Canvas and get inspiration on how to build a brand for your own venture.
Anne Miltenburg is an award winning brand developer from the Netherlands, with over 12 years of experiences building brands as a designer , strategist and creative director for global brand agencies like Interbrand.In 2014, she founded The Brandling a brand agency specialised in empowering disruptive, social and creative enterprises to build strong brands through custom brand development, workshops & training and tools and knowledge resources. Anne is the author of the Branding Toolkit for Changemakers.
The Brandling is a creative agency on a mission to empower change makers to create bigger impact through branding. They work with entrepreneurs in places as diverse as Kenya, Saudi Arabia and the US. They collaborate with scientists, women’s rights activists, bankers, techies, educators, airforce innovation teams and conservationists who are unreasonable in their pursuit of change. Together they develop custom brands, co-create brand strategies and build brand thinking capabilities. They’ve built smart, simple tools and knowledge resources to help everyone develop their brand thinking skills and build their own brand.
For more information, see:
1) For more info please contact Purity on: +254 724151924 or firstname.lastname@example.org
2) Please note that limited parking is available. Alternative, charged parking is available next door.