We are here to create and support enterprising change through acceleration of business.
GrowthAfrica’s theory of change is essentially built up around the assumption that Africa’s most potent route to social and economic transformation goes through ensuring that as many of its citizens have an opportunity to become productive members of their communities, i.e. have access to employment and income generating activities. Whereas individual and micro-entrepreneurial activities are well covered by many organisations, entrepreneurial activities that are geared towards creating large amounts of direct employment opportunities and related income-generating activities are not.
We believe that by supporting ambitious, committed and capable entrepreneurs, we broaden their entrepreneurial success. This way we can have a more substantial, impactful and lasting effect. Our goal is to see these ventures accelerate their growth trajectory to create the employment and income-generating opportunities that will create the social and economic transformation needed to sustain our continent’s path to wealth and well-being.
As a logical consequence of this, we believe that the overriding measure of our impact lies in the number of jobs and income generating opportunities; this must, however, be seen in the light of our commitment to a positive impact from this, i.e. we screen all of our entrepreneurs, startups, scaleups and business partners for their commitment to leveraging their business activities for the betterment of the communities they operate in.
The performance of the business from a financial perspective is also important to us. We believe that the longevity of a well-driven, profitable and committed enterprise is the most effective mechanism for positive transformation. The realisation of this positive transformation is through innovative business models, products/services and value chain partners generally.
GrowthAfrica employs the latest performance and impact measuring techniques and principles. We work continuously with all participants of our programmes, as well as many finalists who did not make it through to our programmes as control groups to ensure that the impact can be justified coming from our efforts – at some level at least.