A New Blueprint for Supporting Circular Economy Ventures

Circular Venture Blueprint

Supporting circular economy ventures requires a mindset shift. Unlike traditional start-ups, these ventures are redefining how we use, reuse, and regenerate resources demanding a unique approach to business acceleration, market linkage, and impact measurement.

Entrepreneurship Support Organisations (ESOs) play a critical role in this transition. But to truly unlock the potential of circular ventures, ESOs need tailored tools and frameworks that reflect the complexities of circular business models and their far-reaching social and environmental impact.

That’s why we’re thrilled to introduce the Circular Venture Blueprint, a comprehensive guide for ESOs, co-created by 14 leading organisations from Bengaluru and Nairobi through the Circular Economy Innovation Cluster (CEIC).


Led by GrowthAfrica, Climate-KIC, and SecondMuse, this initiative captures the lessons, frameworks, and collaborative methodologies that make circular innovation scalable and sustainable.

What’s inside the blueprint

✔️ Frameworks for evaluating circular business models to assess scalability and systems-fit.
✔️ Tools for measuring environmental and social impact so ESOs can track both profit and purpose.
✔️ Strategies for supporting ventures working with informal workers promoting inclusion and equity.
✔️ Case studies from diverse ecosystems showcasing what’s working in real contexts.
✔️ Methodologies for learning and collaboration enabling cross-sector knowledge exchange.

What makes it different

The Circular Venture Blueprint is co-created through collaborative problem-solving among ESOs actively supporting circular ventures. Every insight stems from lived experience, tested tools, and shared challenges. The result is a practical, adaptable guide that you can apply immediately to strengthen your programmes and accelerate circular impact.

Who it’s for

Whether you’re just beginning your circular economy journey or looking to enhance your existing ESO programmes, this Blueprint offers:

  • Proven frameworks for supporting circular ventures

  • A network of peers to learn from and collaborate with

  • Practical tools for immediate application

Start building systems that last

Join a growing movement of ecosystem builders reimagining entrepreneurship through circularity.

Download the Circular Venture Blueprint here