Why Africa: A roaring lion in motion

We wish to share and attract you to a continent full of business opportunities. We see and live these opportunities in full. If you are a business or entrepreneur looking for growth and frontier markets then Africa has what you are looking for.

Our invitation to invest your business and/or money in the continent is an invitation to join current affairs and events beyond the imagery of the past. Today’s picture is one of a 54 countries’ large continent with tremendous economic growth, investment, and rapidly rising living standards. We welcome you to the 21st century Africa which is about opportunities, technology, and entrepreneurship.

Across the continent, national and regional economies are consistently accelerating their growth and attracting the attention of foreign investors. This change is driven by a number of factors, including more democratic and accountable governments; economic policies which increasingly favour and facilitate international trade; a new generation of policy-makers and business leaders; innovative information and communication technologies; an emerging spirit of entrepreneurship; and a growing middle class of relative prosperity with a taste for modern consumer goods.

Currently, 6 of the world’s 10 fastest growing economies are in Africa, and the ease of doing business in Africa is improving to the extent that a good number of countries (including South Africa, Ghana, Mauritius and Tunisia) now outperform China, India, Brazil and Russia. In addition, FDI inflows to Africa have demonstrated year-to-year growth since 2010 and now amount to USD 50 billion.

Despite these promising trends, significant development challenges persist across the African continent. GrowthAfrica is built on a profound belief that the development and expansion of private business activities and partnerships is a key tool to driving sustainable development in Africa. We possess the experience and expertise to assist you in designing and implementing a business model, which maximizes profitability while simultaneously contributing to Africa’s development.

The Africa train has already left the station. You are either on it or you risk becoming irrelevant.

Promising forecasts for the years to come are leading to optimistic outlooks among those early movers who have already identified the huge potential of the African continent with its one billion people spread across 54 markets. It is time for forward-thinking businesses to seize the opportunity and accept the African invitation. We are here to assist your business as it explores and embraces a continent of opportunities, and to ensure that your vision and efforts are translated into a story of sustainable commercial success.

 

Key figures: The attractiveness of business in Africa:

Population and demographics
Markets and consumers
Economic performance
Doing business in Africa
Manufacturing and Processing Business
Capital is not the only king!

The success of the vast majority of the business opportunities waiting for you in Africa are based on investing capital and the knowledge and expertise to develop the human capital who will deliver and drive your business success. Building social capital (promote social accountability, transparency and demand-side governance) is another key area that many especially African and western businesses will stand to benefit from. The markets are here, the number of potential customers is growing and the human capital is greatly available and eager to absorb and deploy the expertise that investors will bring.

Regardless of the area or sector, investors with a long-term view and the right local partners who can assist them enter a market and bring an understanding of the continent, its cultures and people will have high rewards. Africa’s fundamentals appear strong, and the continent’s outlook remains positive. The belief remains unshakable among Africans that tomorrow will be better than today and that is the kind of infectious confidence in which investments thrive.

With the backing of the international community more African governments are embracing the right reforms, building the right institutions, growing resilient economies and making the right policy choices, including diversifying their economies away from oil, gas and mining to the massive job-creating promise held by agriculture and small and medium-size enterprise creation.

The global economy is to gain greatly from high-performing Africa that can be the next global growth pole and its next market. Global prosperity will expand if Africa grows and prospers. The message to any company or investor still not in Africa is that today is the day that business in Africa is made and it might already be too late tomorrow. Africa is the now, no longer the future. Any CEO who has not presented his or her board of directors with their Africa strategy needs to get to work on such a plan.

The Africa train has already left the station. You are either on it or you risk becoming irrelevant.