We work with and deliver services accelerating the business of East African growth companies and international firms expanding in, into or across Africa.
Avoid cultural and market pitfalls, minimise risks, secure the right partners and resources – all in the most time and cost effective manner. We are in the business of supporting the setting up of your business in east Africa and acceleration of your business success.
We do this through products and services, which cater for each of the steps from idea/market opportunity to a successfully operational East African business.
Our products and services are designed to support:
- Development and growth of local businesses
- Access to financing and investments
- Business partnerships and joint ventures
- Export to Kenya
- Import and sourcing from Kenya
We work international companies interested in East Africa, national internationalisation/export agencies, East African growth SMEs and international agencies focused on supporting business development and growth in Africa.
If you are looking for a partner and consultant who is passionate about Africa and its vast opportunities yet also very knowledgeable about its pitfalls and challenges then GrowthAfrica is the absolute right match. They are an entrepreneurial team with the skills you will need in Africa.Anders Boelskifte Mogensen, MD & Partner in Seismonaut
Our consulting services offer a sequence of services from opportunity conceptualisation to project implementation across access to financing/investments. We tailor our services as per your requirements and needs. Our level of engagement will be scaled based on your needs, experience and the complexity of the assignment.
- Partner, distributor and client identification
Your African business success will largely depend on the people you will team up with – whether it is a supplier, distributor or a joint venture partner. How do you from the distance identify and assess who the right matching partner is in a market with limited online tools and inadequate data?We leverage our network in identifying and vetting potential partners to find the right match(es). We can assist in effectively identify a pool of potential partners, screen and rank according to your requirements and specifications. We look at each client as being unique in their needs, hence we endeavour to treat and assess each client individually.
- Matchmaking and partnership facilitation
Finding the right partner and getting a working partnership off the ground may not be theoretical rocket science but it does involve a great deal of practical craftsmanship and local insights.We can help you with cultural and business guidance to establish the right platform for your partnership with a Kenyan counterpart. This encompasses the areas to focus on, identification of the required resources and the planning of the partnership. We deliver the craftsmanship that builds the foundation for solid business partnerships.
- Business visits & -delegations – planning & execution
How do you effectively set up a 3-6 days study visit or meeting programme which logistically is delivered with precision by a guide you can trust? Traffic alone can easily render an otherwise good programme impossible.We assist with identifying the organisations and people to meet, book and reconfirm meetings as per the logistically best programme, we advise on accommodation and we provide a professional driver who will enable you to visit u businesses a day. We furthermore deliver business delegation packages for international companies seeking Kenyan business partners and insights into the economy and society.
- Cultural preparation, expectation setting & alignment
Intercultural contrasts can become a significant drawback to otherwise successful investments and business partnerships in East Africa. These obstacles can however be transformed into opportunities if one takes the right approach. Developing cultural aptitudes through the appropriate training can positively impact your productivity, increasing it by up to 30%.We help develop business and partnerships focused on cross-cultural training seminars and workshops that allow Scandinavian and East African business managers and partners to build international competencies. Improving ones understanding of Kenyan business culture, traditions and practices and an open dialogue and alignment of mutual expectations are a fundamental part of your journey towards a successful East African business.
- Identify and secure funding from donors and investors
In need of capital or looking for funding to establish or grow your African business? Where do you find the information on the available options and the secondly the people who can assist you develop the required applications and documentation?We can help you with information on possible donor programmes, funders and investors based on your business profile and funding needs. It can be a very daunting task to identify and shortlist the relevant funding. Scandinavian firms have lots of opportunities in this area from their private sector development agency programs to other financial organisations that also assist with any type of funding.We assist with the identification of the relevant funding that matches your profile and needs. Subsequently we assist with the dialogue and communication with the funders.
Application writing, project reporting & documentation
Do you have the time and insights to effectively write the project- or funding application(s) that speaks exactly to what the donor’s/funder’s/investor’s needs to know and in their “language”?
We offer you the expertise and years of experience in application writing and financial proposal development which communicates successfully to the respective donor/funder/investor. This service minimises the burden of paperwork, long procedures and challenges with bridging your way of operating with that of the donor/funder/investor.
- Market and feasibility studies
How do you get data and insights in markets like the East African ones where data is scarce if at all available?
The east African markets are fairly complex with dynamics very different from those experienced in Scandinavian companies’ traditional markets. The markets hold a lot of potential for companies that are willing to grab the opportunities offered – and which have prepared for the markets and their characteristics.
The special market drivers, dynamics and factors emphasise the need for market and feasibility studies, which provide valuable information, when assessing market potential and developing market strategies.
GrowthAfrica perform market and feasibility studies to provide data and information on matters such as: competitors, the market in all its aspects and the consumers of the products or services. We tailor the service to your needs and requirements.
- Training and assistance needs analysis
How do you ensure that your local distributor or business partner’s staff is equipped to professionally deliver your product or service?
One of the vital components of a successful partnership is the mapping, assessment and transfer of knowledge and expertise required to make your business grow. Often too little attention is paid to this.
We identify the training and assistance needs and requirements with your local business partner. The needs may range from basic needs such as safety, quality assurance and interpersonal skills, to more complex needs such as specialised production processes and skills.
Upon assessment of the needs, we can assist in the design of training plans for the knowledge transfer.
- Product/service adaptation & innovation
If you are in the market to sell your products or services you may find that it will require a lot of adaptation or together with your local partners a complete rethink.
Leveraging a decade’s work with local entrepreneurs and innovations, GrowthAfrica is uniquely suited to drive the process of adapting your current product or service, or to create new products and services afresh, around specific value propositions and a given set of resources and technologies.
- Business planning and strategy development
You have identified a possible business opportunity in East Africa and possibly found the right partner. How do you then go about developing a realistic and implementable business plan with appropriate strategies? How do you ensure that you capture and address East Africa’s characteristics, challenges and opportunities; and develop the right strategies to effectively address these?
GrowthAfrica is on the ground and we have been developing strategies and business plans together with Scandinavian companies and local businesses since 2002. We understand the region and are in a strong position to advice you and your local partner or counterpart, provide feedback and input to your business model and approach. The inclusive facilitated process is aimed at building ownership of the strategy with your local partner while providing you with a proactive contribution.
A business plan is often required documentation by donors/funders/investors and we are ready to help you acquire the resources that will make your East African business a success.